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Research Reports

Support for Device Management in Mobile Handsets: 2008-2011 (4Q09 update) Published by Ovum, June 28, 2010

This is the eighth iteration of a series of quarterly studies, which now includes data as of 4Q09. It includes the findings of Ovum's previous quarterly study on 1Q09, which was published in May 2010.

Support for MDM technologies in mobile handsets gives mobile service providers a much-increased degree of control over the device fleet. Key applications of MDM include remote configuration, defect fixing, diagnostics, inventory retrieval, and software management.

Ovum tracks three key MDM technologies: OMA client provisioning (OMA CP); OMA device management (OMA DM); and firmware over-the-air (FOTA) update.

The market for FOTA client technology is evolving; Ovum's research shows that previously most manufacturers worked with more than one vendor. However, manufacturers are now rationalizing FOTA support within their handset portfolios and increasingly selecting a single preferred vendor to work with.

Red Bend has continued to increase its market share, at the expense of other vendors. In addition, the company has replaced some OEMs' in-house FOTA technology. Red Bend increased its market share throughout 2009 and has continued this trend in the fourth quarter of 2009 by increasing its share of shipments to 71%, giving the company 64% of the installed base of FOTA-enabled handsets. Red Bend's FOTA client is now used by the top five handset vendors, as well as with a number of vendors in Japan.

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Mobile software management: A growing trend providing valuable additional benefits to manufacturers and mobile operators

A new report on Mobile Software Management from InfoCom finds that mobile phone manufacturers and mobile operators are starting to recognize the opportunities of a strategic management of mobile software updates, in particular to generate additional revenues and to improve brand loyalty. InfoCom has provided this excerpt of their MSM report.

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2010 preview – Mobility: OTA software updates provide stickiness (The 451 Group)

As smartphones become more and more like computers, with millions of lines of code interacting with advanced third-party applications, shipping a perfect product will continue to be very difficult. To protect themselves against bugs and errors, carriers and device vendors have turned to firmware over the air (FOTA) updates to subscriber devices. While the need to fix bugs will generate many updates, so too will the need to keep subscribers happy. As we look to 2010, we see carriers and device vendors more openly, and more often, issuing updates to keep subscribers happy and attached to their devices.

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Support for Device Management in Mobile Handsets: 2008-2011
(4Q08 Update) Published by Ovum, September 8, 2009

This study is the sixth iteration of a series of quarterly studies, which now includes data as of 4Q08. It includes the findings of Ovum’s previous quarterly study on 3Q08, which was published in March 2009. Growing support of mobile device management (MDM) technologies in mobile handsets promises to give mobile service providers a much-increased degree of control over the device fleet. Key applications of MDM include remote configuration, defect fixing, diagnostics and software management. Ovum tracks three key technologies: OMA client provisioning (OMA CP), OMA device management (OMA DM) and firmware over-the-air (FOTA) update. All MDM technologies have been affected by the economic downturn. But the market for FOTA client technology is evolving. Red Bend has continued to increase its market share. Red Bend increased its market share throughout 2007 and has continued this trend through 2008. Red Bend’s client is now used by four of the top five handset vendors, as well as with a number of vendors in Japan. Red Bend garners 64% of the FOTA shipments in fourth-quarter 2008 and 54% of the installed base.

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Support for Device Management in Mobile Handsets: 2008-2010
(3Q08 Update) Published by Ovum, March 11, 2009

This Ovum study is the fifth iteration of a series of four quarterly studies. Growing support for advanced mobile device management (MDM) technologies in mobile handsets promises to give the mobile service provider a much increased degree of control over the device fleet. Key applications of MDM include remote configuration, defect fixing, diagnostics and software management. This report gives a detailed insight into the current penetration of MDM technologies in mobile handsets and gives Ovum's predictions for future market development. In particular, Ovum tracks support for three key technologies: OMA client provisioning (OMA CP), OMA device management (OMA DM) and firmware-over-the-air (FOTA) update. Year-on-year FOTA shipments are up by 2%, OMA DM by 13% and OMA CP by 43%. In the FOTA market, Red Bend continues to dominate, with 60% of the FOTA shipments in third-quarter 2008 and 46% of the installed base.

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Beyond FOTA: Advancing Mobile Software Management to Next-Generation Services

In the rapidly advancing market for mobile phones, mobile software management (MSM) provides the means for new services and applications to be made available across a broad user base, states IDC. MSM provides updates to software components and manages tasks such as application installation and activation. Updates can be segmented and highly targeted, resulting in small update packages. In this research report, IDC focuses on defining MSM and how it benefits the main stakeholders: operators, OEMs, ISVs and consumers. IDC also explores how MSM is highly dependent on industry standards, including the new Software Component Management Object (SCOMO) specification by the Open Mobile Alliance (OMA). Lastly, this report delves into the market challenges and opportunities for MSM solutions.

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Vendor Profile - Red Bend: Mobile Software Management for Mobile Operators and Device Manufacturers (August 2008)

In this vendor profile, IDC focuses on Red Bend’s Mobile Software Management solutions: vCurrent® Mobile for firmware updates, vRapid Mobile™ for software component management and vDirect Mobile™ for device management. Additionally, this seven-page vendor profile also highlights Red Bend’s company strategy and its future outlook as well as how it places in the mobile ecosystem and the market in Japan. The profile concludes with “Essential Guidance”: advice for Red Bend.

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Support for Device Management in Mobile Handsets: 2007-2009
(4Q07 Update) Published by Ovum, July 30, 2008

This Ovum study is the fourth iteration of a series of four quarterly studies. Growing support for advanced mobile device management (MDM) technologies in mobile handsets promises to give the mobile service provider a much increased degree of control over the device fleet. This report gives a detailed insight into the current penetration of MDM technologies in mobile handsets and gives Ovum's predictions for future market development. In particular, Ovum tracks support for three key technologies: OMA client provisioning (OMA CP), OMA device management (OMA DM) and firmware-over-the-air (FOTA) update. In the FOTA market, Red Bend's shipments have surged ahead of its competitors in the fourth quarter of 2007 with 57% of the market share and a 41% share in the installed base of FOTA-enabled handsets.

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Red Bend Profile: An Extract from Strategy Analytics Report on Machine to Machine Communications; Published by Octegra Limited, April 2008

Red Bend's FOTA software provides a cost-effective solution to the problem of updating handset software and correcting faults without the need to remove the device to a centralized service centre. It claims the machine-to-machine (M2M) market has many similarities to the mobile handset market, including: difficulty in recovering devices for repair, high cost of undertaking software upgrades, and increase in the software complexity and size. In addition, the longevity of many M2M devices, such as Automotive and Automatic Meter Reading (AMR), makes it more likely that the device will require a software upgrade at some point during its operational life. Red Bend believes that FOTA is the next enabler that will make M2M more complete. For more information about Octegra Limited, visit www.Octegra.co.uk.

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Support for Device Management in Mobile Handsets: 2007-2009 (published April 2008)

This independent Ovum study assesses the global market adoption of firmware over-the-air (FOTA) and device management (DM) capabilities in mobile phones as of third quarter 2007. The study finds that these technologies are rapidly being adopted by manufacturers and service providers globally, and forecasts that by the end of 2009, 84% of new handsets will include FOTA software. Ovum's assessment is based on primary data representing nearly 900 handsets launched worldwide since 2003.

The 21-page report includes global forecasts for FOTA and OMA-DM technologies, and includes market share of the FOTA software vendors.

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Mobile Software Management: Advances and Opportunities
in Service Delivery

This report presents the advancements in the Mobile Software Management (MSM) market and the opportunities emerging for mobile operators, handset manufacturers and service providers in delivering services at any and every stage in the handset lifetime. The report is a must-read for business, marketing and technology managers needing to identify new revenue opportunities in mobile service delivery and needing to understand the various technical approaches to mobile software management.

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Firmware Over-the-Air: From Hype to Market Reality

FOTA is the technology and process allowing embedded software (firmware) to be updated wirelessly, anywhere, and at any time. FOTA is normally associated with bug fixes, and with the typical handset containing as many as 10,000 software defects (most of them latent), FOTA can help accelerate time-to-market by allowing manufacturers to address non-critical software defects after the handset has shipped. Longer term, FOTA holds the promise of allowing operators to install new revenue channels by updating their customers' handsets with new features and mobile services, post sale.

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